| Macdonalds has the golden arch. MSN has the butterfly. These are examples of company logos or emblems that are used to identify itself from other competitors and for customers to readily identify their products. Company logos can be simple or complex. One could say that At Hand Productions new logo is complex and unique when one looks at it.
The new logo for At Hand Productions combines a bright red with angular edges to portray ideas that its creator Andrew Hanna envisioned. When ask as to what inspired him to create this emblem he responded with "I’ve had an interest in Celtic and Chinese symbology. The new emblem combines the best of both worlds with a little something extra."
When one examines the image in detail, they can see that there are three distinctive areas. The top piece looks similar to a crown and the bottom piece is an arrow. Yet in the middle of At Hand Productions' emblem lines intertwine, which Hanna says "it represents the combination of man and woman and how both need each other to survive as the emblem needs the lines to hold itself upright. The three sections are from the Chinese symbology for sky, man, and earth. These three aspects in conjunction represent the notion that all three aspects work together. In the center one will see four spaces that represent each of the four elements, earth, water, wind, fire. The colors are pertinent as well. Red represents blood and passion and black is for mystery."
At Hand Productions’ emblem is bold and straightforward. It stands out amongst other emblems it has depth and rich in design. At Hand Productions is developing a reputation in the Philadelphia concert and theatrical industry known for performances that push boundaries of entertainment.
In the end, one can expect to see At Hand Production new emblem at its next production. From a distance, theater and concert audiences will recognize At Hand Productions emblem, its loud and direct. |